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We strip 'no' of the meaning we have always attributed to it to clothe it with a new concept, 'no is fine', where saying no is no longer just a denial but identity and expression, a powerful tool that allows us to focus on our path, to pursue our passions with commitment and to achieve excellence. The same mindset is reflected in our approach to design.

We are the result of perseverance: the only obstacle between us and our goals is time, which we embrace as a challenge and a source of inspiration.

The Nostas watch becomes a tangible symbol of this perseverance, a partner that reminds us to keep saying no in order to be authentic.

NO IS FINE is an invite to bring out one's own voice.


An inborn passion for design and a deep aesthetic awareness are the core of our philosophy, marked by the country's rich artistic and craftsmanship heritage that spans centuries of history and culture.

What drives us is the pursuit of perfection; we take care of every detail with the greatest attention, to create a final product of the highest standard.

Our skill in moving easily between contexts such as architecture, art and industrial design allows us to bring a harmonious balance and a sense of timeless beauty to our watches.